E-Livestock Global: Inaugurated a Solution powered by Mastercard’s block chains established Traceability Facility

By Abdul Rahman Bangura–

NEW AFRICA DAILY NEWS (NADN) Freetown, Sierra Leone- The establishment which is the primary in the Middle East and Africa will enhance traceability of livestock bringing about it easy for livestock founders to access export markets. Over the years, inadequacy of a traceability system has seen Zimbabwe incapable to export beef to lucrative markets in Europe and the Middle East in modern years, curtailing export revenue from beef, which are vital to the nation’s economy.

Founder and President of E-Livestock Global – Max Makuvise let out, Mastercard’s Provenance outcome could safely and securely trace the authenticity of the cattle’s voyage at every stage, from birth to sale.

“Tracking the medical history of cattle on a tamper-proof blockchain ledger will foster renewed trust in Zimbabwean cattle farming and re-establish Zimbabwe’s credibility as an international beef exporter.

“It will also open up new opportunities for farmers – especially small farmers who were impacted the most by the 2018 Theileriosis (Popularly known as January Disease) outbreak. Ultimately, this will drive trust for multiple stakeholders by combining industry expertise with data privacy,” he explained.

Division President of Mastercard, Southern Africa – Mark Elliott noted, building confidence in industries was necessary for a functioning and credible value chain.

“At Mastercard, we believe that seamless supply chain transparency can help convey authenticity, expand inclusion, share sustainability practices and improve back-office efficiencies. Our globally-scaled technology and established network capabilities are advancing this process, enabling smarter buying decisions and inclusion of all players,
whatever their size,” he remarked.

The E-Livestock Global solution brings end-to-end visibility to the cattle supply chain. Marketable agriculturist and dipping officers tag each head of cattle with a unique, ultrahigh frequency RFID tag – as mandated by Government and register it and its owner onto the solution.

Each time the animal gets ladled, vaccinated or receives medical treatment, the tag records the event onto the traceability system.

E-Livestock Global records these events to retain a secure and tamper-proof trail of each animal’s history. This, in turn, finances the whole supply chain with trusted, transparent, and verifiable data.

“For farmers, it provides an inarguable record that substantiates ownership, supports sales and exports, as well as allows them to obtain a loan, using their cattle as collateral. For buyers, it enables them to efficiently supervise their undertakings and ensure product excellence to their customers,” he mumbled.

For New Africa Daily News Abdul Rahman Bangura Reports,  Africa Correspondent

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