Two Billion Naira to be Injected to the Nigerian Economy by Big Brother Naija Financial Sector Funds

Posted On 25 Jul 2020

By : New Africa Daily News, Staff Correspondent

By Abdul Rahman Bangura–

NEW AFRICA BUSINESS DAILY (NADN) Freetown, Sierra Leone- The Big Brother Naija (BBN) reality TV show that’s incessant, started on July 19th, 2020 will generate an approximate Two Billion Naira into the Nigerian economy, according to financial sector stakeholders. MultiChoice – producers of the show told sources, have had to assure that, the show proof in the middle of the COVID-19 pandemic is wielded under extensively severer standards in agreement with the public health and safety protocols.

According to financial sector references, MultiChoice’s investments in the show have risen to N2billion because of capital-intensive projects essential for the blooming hosting of the event. These include the addition of 250 square meters (sqm) to the 1800sqm Big Brother House, provide furniture, technical equipment and other safety systems. The costs are said to be exclusive of production, marketing, talent performances and other sunk costs inundated by the pre-existing Big Brother House.

Moreover, substantial amounts of money, have been spent on items such as building design permits, civil engineering works, landscape management, heating ventilation, existing air conditioning, mechanical and electrical systems upgrade. Related outlays have been made to guarantee the upgrade of acoustics to studio specifications, purchase of power generators, water purification, information technology facilities, and adaptation of the Big Brother House to conform with COVID-19 protocols.

Apparently, a contemporary statement by Accenture rated that MultiChoice subsidized $428million between 2015 and 2019 in local content production of which the vaster segment of which some understand, went into the production of BBNaija. The event has developed direct and indirect employment resorts for Nigerians in Marketing, Public Relations, Production and Sponsorship, who have been working from home and on MultiChoice’s monthly payroll.

Also involved are hundreds of photographers, disc jockeys, interior decorators and a variety of other small and medium sized business owners chartered as merchants to supply food, clothes, toiletries to the house for the interval of the show. BBNaija Season Five will trot for ten weeks and shall be herald live round-the-clock on DStv and GOtv.

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